We often asked to quote for an ‘AR game for marketing campaign’, make it look like an ‘Angry Birds using AR’ sort of request. Continue reading →

There are AR (augmented reality) browser companies and AR solution companies. We belong to the latter. We develop apps with AR, not AR apps as previously described. Continue reading →

Some ‘AR games’ requires the user to keep scanning the target image while playing the game. The feeling of graphics sticking to the target is incredibly impressive the first time, but in the end one has to ask the inevitable question: is it really necessary? Continue reading →

Scanning products using augmented reality to check detailed information is a typical demo, and seems to be received fairly well by the general public. Continue reading →

This is the question we always ask before proposing AR technology to our clients.

Can you do the same things better with QR codes, or with GPS location? Continue reading →

We believe there is no such thing as an ‘AR app’. AR, augmented reality, is a piece of technology, a user interface mechanism. Continue reading →

We don’t see augmented reality platforms as our competitors.

While an AR platform is more like a listing site (such as Yellow Pages), an app is more like an individual site. Remember a few decade ago, before Google, most small companies and shops did not have own website but used listing site such as Yellow Pages. Continue reading →