This week at AR Summit, we spoke as part of panel to discuss ‘AR on printed media’.

We don’t think printed media is dead. There is always a need for printed media. Claire Boonstra from Layar rightly pointed out that there will likely always be a time when you want to read a magazine in your hand, and ‘Be offline’.

We totally agree. Then why we struggle to understand the customer value of ‘augmented reality print media’. ‘Be offline’ is the interesting bit. If you want to stay offline while reading magazine, what is your incentive to use an AR viewer to trigger digital content?

If however, you do want to read a digital magazine, what is wrong with Newsstand – the news reading app on iOS?

We believe you either read a physical magazine or view a digital magazine on a device. Where is the user value in using both?

Having said all this, Augmented Reality can form a part of a print media campaign – that’s where our interactive paper product comes in. Get in touch for more information.